The Most Important KPIs for Your Organization

Published November 22, 2017
Key Performance Indicators, or KPIs, allow you to measure the success of a project or communication campaign. They are measurements that you can monitor regularly and which help you make better decisions on a daily basis. Let's take a look at which indicators you should focus on and how to track them.



As an organization, your first resource is your members, which is why you should always keep an eye on the number of membership requests, dues paid and prospective members. To do so, you need an efficient member management system that's able to filter your database of members that have been validated and those awaiting approval. This not only allows you to estimate your revenues, but it also helps you plan how to manage your influx of new members.


Event registrations and participation are also very important. Here we distinguish between registration and participation since members who sign up for an event may decide not to come or may be held up for some reason. We recommend always taking attendance at your events to measure member engagement, as well as their level of satisfaction with their participation in the event.


These days, email is the most frequently used form of communication, especially for organizations. Sending a regular newsletter to your members to share your latest news can be a great way to exchange information and remind them that they can count on you. It's also a great way to find out what interests your members by tracking your open and click rates. Most email solutions offer this feature but you can also track the audience of a specific link by usingBitly or Google URL Shortener


If you have a website , you've probably spent a lot of time configuring it and writing content. But the work doesn't stop there. Once all of that has been done, you must ensure that the content is accessible and useful. To do so, you must monitor traffic to your website by analyzing your visits and user behavior. Tools like Google Analytics are free and can be configured for most Content Management Systems (CMS).


If you launch a fundraiser, you must be able to monitor the donations made. That means that you should set realistic objectives and see how they work. Depending on the amounts collected, you can revise your objectives for the campaign in progress or future campaigns. You should therefore know how many people donated, as well as the average amount.


A last indicator that is often forgotten is your member or community engagement on social media. If you're looking to reach your goal, you have to know where to look. In addition to being a great way to communicate, social media also offers more and more analytic tools to measure performance. On Facebook, Twitter and Instagram, for example, you can easily identify which posts generated the most interactions and which ones engaged your members the most. Native apps like Facebook Insights and Twitter Analytics are great options.

There are also many indicators and it's up to you to decide which two or three you'd like to start with. They’ll help direct your management or communication strategy. It's a first step to improving the services you provide to your members, as well as the resources you use. For example, if you compare the number of visits to your website's membership page and the number of membership requests you've received, you can see if the number of requests is lower than the number of visitors. Then you will know if something needs to be changed on the page. These are true assets that you must not let fall by the wayside in your organization's daily management operations.


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